Urban Farmers Market Conference

Attention Urban Farmers Markets!

Join us as we explore innovative best practices for supporting urban farmers markets to improve food access!  Topics of discussion include SNAP authorization, matching dollars incentive programs, sustainability, and more.

Please see our full day agenda and list of speakers below.  The conference is free, but you must register.  Come help us plant the seeds for a successful 2019 farmers market season!  Make sure to stop by and visit:

City Green
SNAP Authorization


Thursday, March 21, 2019

9:15 a.m. Registration, Networking, Continental Breakfast

9:45 a.m. Welcome Remarks

Welcome: Dr. Michelle Meloy, Associate Dean of the Graduate School and Research, Rutgers University-Camden

Introduction and Themes of the Day: Dr. Darrin Anderson, Executive Director, and Marissa Davis, Senior State Program Manager, New Jersey YMCA State Alliance

10:00 a.m. Opening Discussion

Research, Statistics and Anecdotes
Bill Walker, N.J. Department of Agriculture, Division of Markets
Ethan Schoolman & David Tulloch, Rutgers University School of Environmental and Biological Sciences

10:30 a.m. Physical Activity Break

10:35 a.m. WIC, SNAP, and Matching Incentive Programs

Overview of SNAP in New Jersey
Joni Garcia, U.S. Department of Agriculture, FNS
Larry Braasch, N.J. Division of Family Development, SNAP

Approved Senior Farmers Market Nutrition Program Markets
Treemanisha Stewart & Jose Quann, N.J. Department of Health, WIC Services

Good Food Bucks and Matching Dollars
Lisa Martin, City Green

11:40 a.m. Spotlighting Farmers at New Jersey’s Urban Markets

George Asprocolas, Asprocolas Acres Farm (Monmouth County)
Micaiah Hall, Free Haven Educational Farm (Camden County)
Debbie Norz, Norz Hill Farm (Somerset County)

12:20 p.m. LUNCH

Keynote Speaker: Micaiah Hall, Owner and Farmer, Free Haven Educational Farm, Lawnside, New Jersey

1:30 p.m. A Market Method for Every Community

Utilizing Funding for Matching Dollars to Increase Food Access
Mark Bunbury, Riverview Farmers Market (Jersey City)
Beth Feehan, Greenwood Avenue Farmers Market (Trenton)
Elizabeth Phillip Lorenzo, Arlington Park Farmers Market (Jersey City)

Hospitals and Healthcare as Partners in Healthy Food Access
Deanna Santo, Virtua Mobile Farmers Market (Camden)

Utilizing USDA Farmers Market Promotion Program Grants
Lauren Errickson, New Brunswick Community Farmers Market (New Brunswick)

2:30 p.m. Physical Activity Break

2:35 p.m. Planting the Seeds for 2019’s Market Season: Facilitated Small Group Discussions for Supporting Markets in Your Community

3:25 p.m. Wrap-Up, Lessons Learned, and Next Steps

The Urban Farmers Market Conference will take place in the Multi-Purpose Room of the Campus Center of the main campus of Rutgers University, 326 Penn Street, Camden, New Jersey.

Join us for “Undesign the Redline” – Exhibit & Dialogue with April De Simone and Braden Crooks, 4:00 to 6:00 p.m.